People are Searching Smarter!
People are searching smarter online. More often than not people are now searching using a geographical reference in their searches, and are expecting a more honest search result in the process. When the search uses a city or town in it’s keyword set this type of search is called Local Search, and is certainly more effective if your looking for a business in a specific area. Doing a local search will give you local search results which is what you asked for. This is searching smarter!
Local search is growing rapidly as a marketing model and should not be overlooked by any business. Business should start their search engine marketing on the local level, and then extend outward as growth occurs and/or until you have covered the entire area your company markets to. Even businesses that intend to market on a national, or world wide, scale should take note of the power of this type of target marketing. If your company is looking to sell it’s services or products on a large geographical level, better traffic to their website will be achieved by actually marketing to specific areas through a more sophisticated marketing campaign, versus putting all your eggs in one basket and going for general search terms which may or may not even turn up relevant searches.
As the internet continues to grow and continually embed itself in our daily lives, people are finally beginning to understand how to navigate online in a smarter way. Perhaps repeated frustration of searching and searching for exactly what your looking for online is what has actually created this demand for a better way to search. In essence, it’s not that search engines are making it easier to find what your looking for, the truth of the matter is, people are realizing how to use what is already there. Online searchers are actually tapping into the real power of the internet by telling it what they want to see in search results. Again, using a geographical reference in the search will certainly narrow down the list of results to choose from on the search engines.
People have changed, people are searching online smarter. Many times the internet is being used to research and compare services and/or products with the intent of actually making a physical visit to purchase the product, or select the service that particular business has to offer. As a marketing method, local search should not be considered an option, but a necessity!
Local search results are actually relatively in-expensive to attain for businesses in most Industries. Keep in mind, studies show most people searching online won’t go past the 3rd or 4th page of search results, but will instead stop and type in a new search and hope those search results produce what they were looking for. Call it impatient, or lazy, but the fact is people are searching smarter. Throw studies out the window, and ask yourself how many pages you sift through looking for a specific search result…
There is your answer.
Mike DeMuth is Co-Founder of CrushThem.com who provides website design with search engine results in mind, search engine optimization, search engine marketing, and focuses on Top 10 and Top 20 search engine results for their clients.